Eleventh Hour Beauty has appointed award-winning hairdresser, Marcus King, owner of the King and I salon in Norton, Durham, as its industry ambassador. Marcus has worked in the hairdressing industry for over 30 years and holds the British Hairdressing Business Awards’ titles of Men's Hairdresser of the Year 2015 and North Eastern Hairdresser of the Year 2012. He was a finalist for Creative Head’s Most Wanted Male Grooming Specialist, and he has travelled the world representing international product houses such as Schwarzkopf Professional plus is in demand for TV and editorial work.

Eleventh Hour is a new online platform that helps hair and beauty businesses and professionals fill empty slots, and helps customers find last-minute appointments. During the pandemic, they’ve adapted the platform to allow salons and freelancers to list ‘catch-up’ appointments to keep in-touch with loyal customers and pre-book slots for after the lockdown.