Elite London has announced that it has been appointed to represent TV presenter and dancer AJ Pritchard. Elite London will work closely with AJ’s management, Adam Muddle, on all of his fashion, grooming and lifestyle endorsements.

After reaching the semi-finals of Britains Got Talent in 2013, with his dance partner Chloe Hewitt, AJ has represented Great Britain in global dance championships. He has been a regular on Strictly Come Dancing since 2016 and has also appeared in Celebrity Masterchef and Celebrity Hunted. AJ has just finished his debut solo UK tour Get On The Floor and will be returning to Strictly this Autumn.