Beauty brand Elizabeth Arden has announced the launch of its ALWAYS RED fragrance, launching 16 September. A floriental scent, ALWAYS RED opens with a blend of blood orange, red plum and passionfruit, evolving into a textured heart of jasmine sambac, pink freesia and velvet rose petals. The fragrance dries down to a rich, ambery base with accents of praline, mahogany woods and red amber. The Elizabeth Arden ALWAYS RED bottle features an ombré black-to-red gradation and is available in 30ml EDT (£27), 50ml EDT (£38) and 100ml EDT (£54). £5 from every fragrance sold between 11 October and 11 November will be donated to The Royal British Legion's Poppy Appeal and customers purchasing will receive a complimentary 'Red Lip Look'. Launching in time for the Christmas period, the ALWAYS RED press materials can be downloaded from Elizabeth Arden's Christmas website, ardenchristmas.co.uk, alongside all other Arden Christmas gifts. 

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Elizabeth Arden in 'beauty, fragrance, grooming & health'