Elizabeth Arden has announced the launch of its Flawless Start Instant Perfecting Primer, a silky, lightweight universal primer that instantly perfects the look of skin. The primer smoothes uneven texture and diminishes the appearance of pores, fine lines and wrinkles, while imparting skin with a moisturised and radiant glow. Flawless Start Instant Perfecting Primer is oil-free and non-comedogenic; the product blends smoothly into skin and is designed for all skin types and tones. Featuring a triple blurring complex with light-diffusing technology, it immediately blurs fine lines and pores and evens the look of the skin. Additionally, the Flawless Start Instant Perfecting Primer provides skincare benefits by including a time-release skin balancing technology that helps control shine and maintain moisture, while hollow silica beads absorb oil for a shine-free complexion. The Elizabeth Arden Flawless Start Instant Perfecting Primer will be available from 4 January nationwide, priced at £28.  

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