Elizabeth Arden has announced the launch of its Grand Entrance Mascara, priced at £22 and available 1 February nationwide. The triple effect mascara with precision brush technology is specially designed to instantly deliver an 80% increase in lash length and volume and a larger increase in curl. The glossy, long-wear and water-resistant formula coats lashes to separate, extend and intensify the appearance. The mascara boasts an emollient rich and vitamin fortified formula that conditions, treats and protects lashes; while the 3-in1 triangular brush with a curved reservoir precisely transfers the right amount of product onto lashes without clumping.

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Elizabeth Arden in 'beauty, fragrance, grooming & health'