b. the communications agency has been appointed to handle the UK PR and Communications for ELLE L’EDITION. The ELLE brand, a symbol of style and art of living, begins a new chapter with its first ever fragrance, ELLE L’EDITION. Charming and playfully bold, the fragrance collection embodies its long-established Parisian heritage and free-spirited attitude. Perfectly imperfect, the ELLE woman exudes effortlessly chic style. She is fearlessly feminine, full of energy and lives in the moment.

ELLE L’EDITION is a fresh, delicately fruity floral fragrance - effortless enough to wear all day, elegant enough to wear all night. It captivates immediately with citrus and floral top notes of lemon, mandarin, freesia and a hint of pear. The floral heart of the fragrance is a balance of jasmine, peony, lily of the valley and rose, rounded with a touch of soft peach. The base ensures long lastingness with its sandalwood, cedarwood and musk blend.

The range is comprised of pieces that encapsulate the ELLE universe with a range of Eau de Parfum fragrances alongside a silky body lotion. ELLE L'EDITION is now available exclusively from The Perfume Shop for £35 (30ml EDP), £45 (50ml EDP) and £55 (100ml EDP). The ELLE L'EDITION Body Lotion is available for £15. 

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