ELLE magazine has committed to ending the promotion of animal fur in its pages and online. The commitment follows a dialogue between ELLE brand owner, Lagardère Group, the Humane Society of the United States, Humane Society International and Creatives4Change.

The announcement was made at Business of Fashion’s 2021 VOICES event in London. ELLE created a charter to disallow editorial content that promotes animal fur on its pages, websites and social media. This includes no animal fur in editorials, press images, runway and street style images. The charter, which is in alignment with the Fur Free Alliance’s definition of fur, also no longer allows the depiction of animal fur in any advertisements in its pages and online.

All ELLE editions around the world signed it, which includes publications in Arabia (English and French editions), Argentina, Australia, Belgium (Flemish and French editions), Brazil, Bulgaria, Canada (English and French editions), China, Croatia, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Ivory Coast, Japan, Kazakhstan, Mexico, Netherlands, Norway, Poland, Romania, Russia, Serbia, Singapore, Slovenia, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UK, Ukraine, USA and Vietnam.

For 13 of those editions, the charter is already effective, for 20, it will be effective as of 1 January 2022, and for the remaining editions, it will be effective as of 1 January 2023.