As part of its expansion programme, luxury techmedia company BURO.Global has appointed Sophie Beresiner in the newly-created role of beauty & style director ahead of its UK flagship launch of luxury lifestyle destination for affluent millennials, BURO 24/7. Sophie will join the company on 16 May

An award-winning journalist with over 15 years of experience, Sophie joins from ELLE UK, where she spent seven years as beauty director, working across digital, print and social channels.

Sophie says, “For beauty in 2019, premium content and digital engagement go hand in hand in connecting with millennials. As an innovator in digital, BURO 24/7 harnessed the power of influencers to disrupt the industry and connect with a beauty audience on social. I’m thrilled to join the team to continue that path of innovation on the UK flagship”.

Based at the company’s new HQ in Soho London, Sophie’s role has been designed to appeal to her creative acumen, while giving her the freedom to expand her remit beyond beauty and into lifestyle and culture.

Since launching in 2011, BURO 24/7 has become a leading editorial voice and innovator for advertisers in the premium lifestyle category. With a focus on emerging luxury markets and a core audience of 18 to 34-year-olds, it has successfully grown its presence to 11 countries across four continents. And with a total audience reach of 11.5 million across digital and social platforms, has firmly cemented its position as a world-leading luxury digital destination for the affluent millennial.