Italian sports brand ellesse has entered a three-year partnership with Tomorrowland Winter, an electronic music and ski festival based in the Apls. As the official sponsor, ellesse will be working with the festival to bring its rich heritage of fashion-meets-sport to the Alps. As part of the partnership, the brand will play host at the Crystal Garden by ellesse stage where some of the world’s best DJs will be playing unmissable sets.

Alongside this, not only will ellesse be re-entering the world of ski-apparel by exclusively unveiling its brand-new AW22 winter sports line at the festival, there will be a specialist ellesse pop-up shop selling the latest snow collection. To further immerse festival-goers into the brand world, ellesse will be hosting other surprise activations throughout the festival, encouraging attendees to ‘Be Bold’.

The festival will take place between 19 and 26 March.