Bryan Morel PR has been appointed to launch and handle public relations for Emel and Aris, a British luxury SMART COAT for men and women collection incorporating intelligent heating system technology at a touch of a button. Launching with two styles for women and two styles for men, the trench and wrap for women and the overcoat and rain coat for men, the line is tailored using the finest quality cashmere, wool and cotton from the best mills. The technology used in the coats has been developed and tested extensively for over 30 years in the UK and is a light weight polymer that produces FIR (far infrared) heat energy that penetrates your skin to heat the muscles and increase blood flow so wearers feel warm all over. The concept behind Emel and Aris is to provide a quality luxury coat collection for the global community that keeps wearers warm on any continent. The brand will launch via Kickstarter on 11 March.

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Emel and Aris in 'fashion & accessories'