ON THE BRINKS is a new celebrity app by US TV personality Angel Brinks (former Basketball Wives LA) which launches on Friday 9 February. Created by Enrich Media Group (EMG), the mobile IOS and Android platform has appointed Kay Flawless PR to launch the app in the UK. EMG allows celebrities and high profile individuals (HPI's) to connect directly with their audience. Founded by Rich Wheeless, the platform is tied to talent and brands and is a one-stop shop for exclusive access to celebrities and brands. EMG will select personalities from the Sport, Music, Fashion, Fitness and Food industries. The target end-user audience is in the US, the UK, Asia and Europe. The end of the year target is 240,000 subscribers.