Eminem collaborates with rag & bone
Date Posted: Wednesday 11th July 2018
New York-based brand rag & bone has announced its collaboration with musician and rapper Eminem. The new collaboration furthers the brand’s focus of working with original talent. To coincide with the artist’s final shows of the European leg of his Revival tour; the rag & bone X Eminem capsule will first be available in London on 13 July.
The collaboration kicks off with a pop-up shop at iconic London pub The Sun & 13 Cantons, where fans will be able to shop the collection from 12-4pm on 13 July. Eminem has worked closely with the brand to develop The Icon Hoodie. The hoodie is available in three colours, and is 100% made and manufactured in America using premium rib-knit. The unlined, light-weight sweatshirt was co-designed with Eminem to make his perfect hoodie.
For fans unable to attend the one-day pop-up in London, the brand plans to release limited batches of the rag & bone X Eminem collection on rag-bone.com from 14 July. The rag & bone X Eminem capsule will range in price from £70 for tee-shirts to £190 for the Icon Hoodie.