Beauty brand Emma Lewisham has announced its first-ever carbon positive product range and 100% circular designed business model (100% refillable). Emma Lewisham will also publicly release its IP for its 100% circular designed product packaging and carbon positive model, enabling small and large competitors alike to capitalise from Emma Lewisham’s investment and to start making widespread change within the beauty industry.

Emma Lewisham has gained written endorsement from iconic environmentalist, ethologist and United Nations Messenger of Peace, Dr Jane Goodall – who is proud to globally support these industry-shifting efforts.

Dr Jane Goodall says: “New Zealand beauty brand, Emma Lewisham, is demonstrating what it means to be a truly sustainable business. Through their carbon positive and circular business model, Emma Lewisham is creating environmental prosperity and showing their peers that this business model is not just possible but paramount if we are to make a meaningful difference.”

All of Emma Lewisham’s products are refillable and 100% designed to fit within a circular system. Emma Lewisham has shared all intellectual property surrounding the achievement of a circular and carbon positive model with beauty brands around the world on emmalewisham.co.uk. The blueprint includes refill designs, sterilising processes, recycling and returns processes, packaging supplier connections, take back procedures and carbon calculation guides.