Merchandise e-tailer, EMP has appointed instinct pr to handle its UK press and publicity. Established in Germany in 1986, EMP is Europe’s top provider of music, film, TV and video game merchandise with over 20,000 products available online from more than 2,000 bands and over 300 entertainment franchises, including Star Wars, Harry Potter, Iron Maiden, Guns N’Roses and more. instinct pr will be responsible for PR campaign development and execution, strategy implementation, media relations and press office function. Key areas of focus will be brand building, generating awareness and increasing engagement around key occasions such as ComicCon, festival season and the release of the new Spider-Man film.