Date Posted: Monday 14th May 2018
Empire magazine has announced the launch of its limited edition talking cover. The cover, created in partnership with Twentieth Century Fox to coincide with the launch of Deadpool 2, is the first talking, voice-responsive cover ever produced. A concealed speaker is activated by a button which, when pressed and spoken to, offers one of 14 recorded replies from Deadpool's character. 3,200 issues of this very special issue will be printed and available in Tesco, WHSmith Travel as well as online at greatmagazines.co.uk.
The exclusive subscriber pre-sale will open on 15 May, the same day the film hits screens with general pre-sale on 16 May. The magazine will be available in stores from 17 May, priced at 12.99.
Terri White, editor-in-chief of Empire, commented: “Deadpool 2 is the film of the Summer, pushing pretty much every boundary going, so it was the perfect movie for us to partner with on our latest limited-edition, exclusive magazine. Voice-responsive technology is right at the cutting edge, so we were determined to find a way to incorporate it into the magazine in yet another world-first.”