END. has opened its debut womenswear store this month in Newcastle upon Tyne, UK, delivering its extensive offering for women physically for the first time. Presenting a varied selection of lifestyle, luxury, sneakers and sportswear to cultivate a unique shopping experience, END.’s hotly anticipated women’s store opening is the start of a new journey for its long-standing female customers. Occupying its former location on Grainger Street, the revamped store blends END.’s signature stylistic codes and architectural details with a modern palette tailor-made to showcase its womenswear portfolio in a stunning retail context. An important and ambitious step forward, Grainger Street highlights the retailer’s dedication to serve as a platform for women to shop the latest brands and top-tier releases in a singular location.

Both a retail experience and a platform for community and cultural events that celebrate pioneering female creatives, the space will encourage connection and inspire in a direct way. Spotlighting an array of brands, from cutting-edge contemporary and luxury favourites to athleisure staples and unisex products, the END. women’s store will feature a modern skincare area and a sneaker zone dedicated to delivering the latest product drops. With END. renowned for its personal and elevated approach to service, END. women's store is no exception. Dedicated product launches for END. women’s will be offered via the END. app, as well as through the brand’s integrated omnichannel offering to seamlessly blend the women’s physical store with the END. online experience. In addition to the Women’s store opening, END. will open its first dedicated store in Europe in early 2023, a ground-breaking new flagship in the heart of Milan.