Fittest PR has been retained by C4 Energy for the UK launch of its new smart energy drink category. Fittest PR will manage traditional PR, influencers, partnerships and events. C4 Energy is a fast-growing energy drink brand in Europe. It introduces C4 Smart Energy, a ‘smart energy’ drink that is the perfect solution for moments of inspiration, motivation, creativity & focus. Delivering mental and cognitive benefits, natural energy from green coffee beans and promotes wellbeing through vitamins B & C. Delivering zero sugar, artificial colour or flavours without the compromise to flavour.