Superdrug's Buyer Open House will return this year in a virtual live pitch event, with a view to uncovering the best upcoming health and beauty brands. The Open House event will give businesses from across the globe an opportunity to meet with the senior commercial team at Superdrug, pitch their brands and products, and learn more about working with the retailer in order to potentially secure a listing on Superdrug.com.

This year, the Open House event will have a specific focus on health and beauty brands that can demonstrate that they offer innovation through ingredients, are truly inclusive in their offering, operate responsibly as a brand, provide service-led solutions, or tap into emerging local or global markets. As well as an online retail listing with Superdrug, successful brands found through Open House will gain access to bespoke marketing support, expert advice from the commercial buying teams and additional PR and social profiling to build brand awareness within the UK market.

Entries are now open until 31 October. Successful entries will be announced in early 2021.  The event is open to new suppliers only, not existing AS Watson suppliers, and brands are invited to apply by emailing here with more information about them, their website and current marketing position/listing status.