ESI Media has unveiled a new Evening Standard print edition launching today. Changes include a new masthead, clear sections demarked by colours and a greater focus on financial, lifestyle and sports content. The editorial position will be reflective of London as a diverse global city. This clear signposting between the different sections and topics will ensure readers, and advertisers, can always see the editorial content they’re engaging with.

The refreshed paper will also see some key sections of the paper expand, including:

• Financial pages. With more readers than the Financial Times and The Times combined, the content will see a new focus and positioning to reflect its readers’ needs. This section will be printed on pink paper to stand out from the rest of the paper.
• Lifestyle content. Now under the new name of Life and Style, the section will see new columnists giving their expert views on food and drink, shopping, tech and health and fitness.
• New column “The A List” will replace West End for celebrity news
• Going Out will continue to inform the Evening Standard’s social audience of where to be seen and will be closely integrated with its Go London offering.
• Charlotte Edwardes will be editing the Londoner’s Diary section from today’s issue.
• Sport will be supercharged, arts and culture redefined, and the Comment, Letters and TV pages will be updated in line with reader feedback to be more reflective of the diverse city.