Men's title Esquire has announced the launch of its standalone new brand, The Big Watch Book, with an exclusive Harrods partnership. The initiative includes the UK’s biggest ever consumer watch survey and a bespoke in-store event with Chelsea manager José Mourinho. On-sale 16 October, Esquire’s The Big Watch Book has been produced by the team behind Esquire, building on the brand’s reputation for its authority and expertise in the men’s luxury sector. The magazine is targeted at watch experts and aficionados, as well as those new to the subject. In addition to providing readers with all the new trends in contemporary watch-keeping, plus inspiration for their next purchase, The Big Watch Book offers new opportunities for advertisers to target affluent men with a passion for watches. To celebrate the launch, Esquire has partnered with Harrods to conduct a consumer watch research survey. The survey, which will also be supported by Men’s Health, will provide Esquire with dedicated insight into consumers’ watch-buying habits. In December, Esquire will team up with Audemars Piguet for a data-driven content partnership. The team will produce a 36 page mini magazine called The Little Watch Book, whereby each consumer will receive a bespoke personalised magazine. The Little Watch Book will be attached to the front cover of The Big Watch Book and delivered to them directly. To officially launch The Big Watch Book, Esquire is hosting an exclusive in-store event in Harrods, which takes place tomorrow (15 October). The event will feature an interview with previous Esquire cover star and Hublot ambassador, José Mourinho. 

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The Big Watch Book in 'consumer magazines'