Essential Drinks, which creates retail-ready spirits for world-famous Ibiza club, music and hospitality brands, has appointed Turtle PR to maximise its exposure to the UK trade and consumer media. The privately-owned, global beverage company, designs and distributes global drinks portfolios for legendary Ibiza venues. Its latest spirits collaboration, Café del Mar Spirits, partners with an iconic sunset bar, offering a new Gin and Vodka in stunningly designed bottles. Babco UK will be its official distribution partner. Turtle will create a full communications strategy, raising the Essential Drinks’, its collaborations’ and its directors’ profiles, within the UK’s trade, hospitality, financial, lifestyle and drinks media.