Date Posted: Friday 21st October 2016
The Estée Lauder Companies has announced that it has signed an agreement to acquire BECCA Cosmetics, which offers complexion and colour products that flatter a wide range of skin tones and enhance women’s features. Terms of the deal were not disclosed. The acquisition is expected to close in November 2016.
Launched in 2001, BECCA Cosmetics features a curated product line that includes primers, concealers, foundations, blushes and highlighters that use the beauty of light to enhance the complexion. Most of the brand’s foundations are available in up to twenty shades, with half designed for medium to deep tones and half designed for light to medium tones. This commitment to developing premium, luxurious products in a balanced range of wearable shades for all skin tones makes BECCA a coveted brand for women of all ages and ethnicities.
BECCA Cosmetics in 'beauty, fragrance, grooming & health'
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