Beauty brand Estée Lauder has announced Korean social media influencer and TV personality Irene Kim as its Global Beauty Contributor. Irene hosts popular South Korean fashion and beauty television programs in both English and Korean, including K-Style, and has become an influential beauty voice to both an Asian and international audience across social media platforms with her fusion of eastern and western beauty tips. In her new role, Irene will create engaging editorial and social media content that taps into the excitement of Korean beauty trends, sharing this with her followers, as well as Estée Lauders globally.  

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