ITV has announced Estée Lauder as Dancing on Ice's first-ever beauty partner for the 2022 series. Estée Lauder's skincare and make-up products will appear in adverts throughout the show, while its logo has been brandished at the Bovingdon, UK, training rink. The partnership will include product placement, co-branded VOD-only ads, and social media posts throughout the Dancing on Ice series. 

ITV’s Director of Commercial Sales and Partnerships, Mark Trinder, commented: “This fantastic new deal brings together one of our best-loved entertainment brands in ‘Dancing On Ice’ with an established household name in the world of beauty.”