Estée Lauder Companies has joined the Pulpex partner consortium, becoming the consortium’s first prestige beauty company to support the development of a recyclable paper bottle made from responsibly sourced pulp. Pulpex is a first-of-its-kind technology that creates bottles from wood pulp using FSC-certified renewable feedstocks from responsibly managed forests. The new paper bottle is designed to be widely recyclable in standard waste streams and will support Estée Lauder Companies’ efforts to reduce the environmental impact of its packaging across the lifecycle.  

As a member of the Pulpex partner consortium, Estée Lauder Companies joins a group of leading consumer packaged goods (CPG) companies, including Diageo, Unilever, PepsiCo, GSK Consumer Healthcare and Castrol, committed to developing the innovative paper bottle packaging.