Estée Lauder Companies (UK & Ireland) has announced that Georgie Dawson (pictured), previously Senior PR Manager of Estée Lauder & AERIN Beauty, has been promoted to Head of Brand Communications, Estée Lauder Companies UK & Ireland, supporting the company’s portfolio of UK brands across influencer, content and corporate brand communications strategies. Georgie will report to Lesley Crowther, Director of Consumer Engagement & Strategy, Estée Lauder Companies UK & Ireland.

Melanie Jones, previously Communications Director of Estée Lauder UK, undertakes a new role within the brand as Consumer Engagement Director, Estée Lauder UK & Ireland, overseeing a department that comprises of the Communications and Digital & Social teams. A Communications Manager reporting to Melanie will be announced in due course. Kirsten Thies will report to Melanie as Head of Consumer Engagement, Estée Lauder UK & Ireland.