Eurostar has appointed Cedar to bring its destination content and media sales activities under one agency roof for the first time in the brand’s history. The brief will see Eurostar and Cedar engaging customers with inspiring video, editorial and photographic content every month across digital, print, social media and eCRM channels.

They will also introduce customers to a new-look Metropolitan magazine on board next year, reaching 833k passengers every month across 14 European destinations. In addition, Cedar-operated Eurostar Media will generate revenues by offering carefully selected brand advertisers a single media solution. The media portfolio will reach affluent and influential passengers across digital, ambient and print media, through on-board entertainment, and also through product placement opportunities in the lounges.