Evian has collaborated with French fashion house Balmain, ahead of Paris Fashion Week. Live from their atelier, Olivier Rousteing oversaw the creation of a truly modern couture gown using pioneering technology fabric made of Evian plastic bottle waste. This collaboration is an example of the alternative ways to recycle and create value in plastic and is the first in a larger-scale partnership bringing the two iconic French names together. The dress will be revealed for the first time as part of Balmain’s Spring/Summer 2023 Collection at the Balmain Festival, and a special limited edition evian bottle will be launching soon.