Facebook has announced that by the end of 2022 it will invest over $1 billion in programmes that give creators new ways to earn money for the content they create on Facebook and Instagram. This investment will include new bonus programs that pay eligible creators for hitting certain milestones when they use Facebook's creative and monetization tools. The social media giant will also provide seed funding for creators to produce their content.

Bonus programs will be seasonal, evolving and expanding over time. While some bonus programs are already available to select creators by invitation, such as our Badges and Stars Challenges, Facebook will launch a dedicated place for bonuses within the Instagram app this summer, and in the Facebook app in the fall, where creators can learn about bonuses available to them.

The first bonus to launch will be Reels Summer bonus, in the coming weeks to creators in the US, and will pay creators for creating great Reels content on Instagram. Creators can find the Reels summer bonus in the new Bonuses section of the Instagram app and will earn based on how their reels perform.

Facebook has said that its "goal is to help as many creators as possible find sustainable, long-term success on our apps."