Facebook has announced that it is expanding Shops to WhatsApp and Marketplace. The company has said that it will give businesses in select countries the option to showcase their Shop in WhatsApp and in the US will enable them to bring Shops products into Marketplace.

In addition, Shops ads solutions will help businesses personalise the shopping journey and new technologies like Instagram visual search and AR Dynamic Ads will power the future of shopping. Facebook is making it easier for brands to create AR try-on experiences in Shops, through new API integrations with Modiface and Perfect Corp. The company is also introducing new tools for brands to include AR product catalogues in ads that will automatically show relevant products to people based on their interests.