Facebook has announced that it will support small businesses to survive online and to thrive. The social platform is launching a three-month-long Season of Support to provide free resources, education and training to help businesses all over the world. Within this Facebook is launching #BuyBlackFriday in the US to celebrate and support Black-owned businesses and their communities. 

Starting on 20 October new features in the Facebook app will encourage people to create posts supporting Black-owned businesses and the platform will encourage people to create posts supporting these businesses. Facebook will be offering interested businesses a toolkit to get involved so they can amplify #BuyBlack through their own channels. There will also be a range of events and resources within Facebook’s Lift Black Voices Hub and on the Facebook App Facebook Page, including the #BuyBlack Friday Show. In addition, to help people #BuyBlack Facebook will introduce The Facebook #BuyBlack Friday Gift Guide, which will showcase products from US Black-owned businesses across categories from beauty to home to fashion.