Facebook has partnered with a number of major cosmetics and fashion brands to launch its new feature Live Shopping Fridays. From today (21 May) through to 16 July, consumers will be able to discover new products from several brands, get advice, make comments and buy the products presented live all without leaving the app. 

Brands taking part include Abercrombie & Fitch, Alleyoop, Bobbi Brown Cosmetics, Clinique, Dermalogica, Dolce Vita, Sephora and Zox. 

You can tune in to the Live Shopping streams on each brand’s Facebook Page or by visiting the Shop tab or bookmark on mobile.