MEDIA
Facebook to launch ads globally on Instagram Reels
Date Posted: Monday 21st June 2021
Facebook is launching ads globally on Instagram Reels. The company is reportedly aiming to make money from its short-form video feature and has begun testing Instagram ads in India, Brazil, Germany and Australia.
Instagram's Chief Operating Officer Justin Osofsky told Reuters: "We see Reels as a great way for people to discover new content on Instagram, and so ads are a natural fit... Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained."