FARFETCH has announced it will acquire luxury beauty retailer, Violet Grey, for an undisclosed sum. Since its launch, Violet Grey has become a renowned beauty destination and elevated content channel and has been the launchpad for many of today's most iconic global beauty brands. 

The acquisition comes ahead of the launch of Beauty on the FARFETCH Marketplace, which is scheduled for later in the year. The acquisition of Violet Grey brings industry expertise as well as a curated selection of products to be offered on the FARFETCH Marketplace and expands the beauty curator’s reach to extend to FARFETCH’s global customer base.