Farfetch Dream Assembly goes digital and announces fourth cohort
Date Posted: Wednesday 29th April 2020
Farfetch has announced the fourth cohort of start-ups for its Dream Assembly program. The eight-tech focused companies that are part of the lastest cohort are shaping the future of fashion and retail. The companies are:
- Cerebra: Cerebra helps retailers, marketplaces and franchises make better data-driven decisions by forecasting critical trends and opportunities.
- FavourUp: FavourUp is a geo-targeting advocacy platform that helps fashion, retail, and travel brands to create location-driven user-generated content for each market, and provide real-time insights down to a postcode level.
- Immersive Virtual Apparel: IVA enables gaming companies to incorporate fashion skins into games and virtual worlds.
- M-XR: M-XR develops 3D capture technology, which allows brands, studios and creators to digitise their real-world product catalogues accurately and automatically.
- Newlife: Newlife.ai is a decentralised social network designed to aggregate cultural innovators and produce the largest dataset for design and aesthetics trends.
- StyleScript: StyleScript provides retailers with digital tools to get to know the consumer and help them to make the right choices and giving them an experience that reflects who they really are.
- Supply Compass: Supply Compass is a product development and production management platform that enables fashion brands and manufacturers to produce better, together.
- Whoqip: Whoqip is a Connected Store Solution that helps retailers to connect with customers across channels in real-time to reduce waiting times.
In addition, Farfetch has announced that its program will run in its entirety with a fully digital schedule, in light of recent health and safety guidelines. The seven-week program will include a series of masterclasses, one-to-one sessions with senior leaders from Farfetch and partners, covering topics including luxury fashion, marketing, technology and operations. Burberry, which has been a partner of Farfetch on the Dream Assembly program since its launch, will also return and will continue to share its expertise with founders.