Farfetch, a global platform for the luxury fashion industry and Good On You, the world’s trusted platform for sustainability ratings, have announced the launch of Good Measures. This first-of-its-kind sustainability hub for the fashion industry helps brands do better so consumers can buy better. Sustainability is challenging for brands of any size to navigate, and this new tool will make it simpler for them to achieve their goals. The online hub gives brands a comprehensive view of their current sustainability rating and provides guidance on where they can improve. It makes customised suggestions for key actions that will improve their sustainability performance tailored to the specifics of each business, and where they are in their journey. Offering a unique combination of educational and strategic insights, Good Measures responds to brands’ need for a one-stop solution to learn, prioritise actions and ultimately progress with their sustainability agenda while unlocking the commercial benefits of doing so.

Good Measures is grounded in Good On You’s industry-leading brand ratings, which are trusted by millions of consumers and global retailers as their benchmark for sustainability. Scoring fashion brands for their impacts on people, the planet, and animals, Good On You’s rating system is rigorous and transparent—bringing together more than 500 data points including the most credible, independent standards and certifications, third-party indices (such as the Fashion Transparency Index and the CDP Climate Change and Water Security projects), and brands’ own public reporting. With Good Measures, brands can deep dive into what’s driving their current rating across all major sustainability issues in fashion, get clear guidance on how to progress and connect with expert organisations who can help. Through Good Measures, brands can also submit publicly disclosed information on their performance that allows them to get rated or re-rated by Good On You. A high enough rating will enable them to qualify for the FARFETCH Conscious Collection and benefit from the increased visibility that brings. The hub will launch publicly to the entire fashion industry later this year. Interested brands can register and express their interest to access it here.