Luxury fashion retailer Farfetch has announced the promotion of John Veichmanis from SVP of Digital Marketing to Chief Marketing Officer. John will continue to form part of the Farfetch strategy board and will be responsible for developing the Farfetch brand, as well as generating consumer demand for Farfetch boutique and brand partners. He joined Farfetch in 2015 as SVP of Digital Marketing, bringing over 20 years’ experience from innovative tech and online companies including: Dell, Apple, Skype and Expedia. In this role, he will lead a truly global team of over 100 people – from the creative, marketing and technology industries, who are developing innovative and data driven approaches to brand communications, customer acquisition and retention. John succeeds previous CMO Stephanie Horton.

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