Online fashion retailer Farfetch has collaborated with 30 international and Middle Eastern designers on a campaign highlighting exclusive capsule collections for Eid and Ramadan. The campaign, launching next month, focuses on the exclusives angle with powerful imagery of the luxe pieces that are targeting one of the most affluent segments of the luxury market. The collections include more than 200 modest fashion styles that can be found only on the Farfetch website. 

Participating designers include Annoushka, AS29, Astley Clarke, Bambah, Baruni, Carolina Herrera, Chopard, David Morris, David Yurman, Dion Lee, Dolce & Gabbana, Elle B Zhou, Golden Goose Kids, J.W. Anderson, Karl Lagerfeld, Marchesa, Nicholas Kirkwood, Off-White, Oscar de La Renta, Pinko, Proenza Schouler, Pucci, Rasario, Sandra Mansour, Sem Sem, Shatha Essa, Stella McCartney Kids, Taller Marmo, Tory Burch and Yoko London. 

“For the coming Ramadan season, we wanted to ensure we could deliver a take on modesty with an Only on Farfetch angle by working with a variety of global and local brands across core categories that we know to be in demand during the period,” says Edward Sabbagh, managing director of Farfetch Middle East.