FARFETCH has launched its first annual Conscious Luxury Trends Report looking at how luxury consumers are shopping responsibly. FARFETCH has also launched an enhanced version of its Fashion Footprint Tool, in partnership with Impakt_ID, which allows consumers to easily understand the impact of their fashion choices. 

FARFETCH's Conscious Luxury Trend Report finds that customers behaviour on the platform has changed in 2020 during the Covid-19 pandemic with a surge in luxury customers choosing to shop more consciously and brands and boutiques on Farfetch responding to rising consumer demand by consolidating and increasing their commitments to improve their impact on the planet. 

• Consumers are choosing to shop more responsibly across the world - Mexico experienced the strongest growth globally in Conscious shopping with +341% year-on-year growth in Conscious GMV 2019/2020; Asian countries are demonstrating a forward-thinking approach to brands, often adopting emerging Conscious brands before the rest of the world.
• Consumer awareness is driving transformation - the sale of Conscious products grew 3.4x faster than the marketplace average over 2020 driven by FARFETCH's broader offering and increased consumer interest; traffic to Conscious pages on FARFETCH.com quadrupled year-on-year and following the pandemic there has been a dramatic rise in the use of the Sustainability filter on FARFETCH.com.
• Circular fashion initiatives are resonating with customers - customers are increasingly utilizing services that help them extend the life of their clothes; FARFETCH’S Second Life resale service grew 527% YoY whilst our donations service grew 662%. Sales of and views of Pre-owned items also saw huge growth.
• Boutiques and brands are taking action to meet consumer demand - small luxury brands including Veja, Bode and Alighieri are leading the charge in terms of Conscious practice; established luxury brands including Gucci, Prada and Burberry have launched successful Conscious collections.

The full report is now available at farfetch.com.