Luxury online retailer Farfetch has launched a Pre-Order service, with early access to new products throughout the season before they hit the shelves. The service will launch with 10 brands including Nanushka, Balenciaga, Khaite, Off-White, Palm Angels, Dolce and Gabbana, Casablanca, Nicholas Kirkwood, and Oscar de la Renta. Further brands will be added monthly. 

New pre-order styles will be available to shop monthly and will ship to consumers approximately four weeks after purchase. Pre-order is part of the wider Positively Farfetch initiative and to reiterate the conscious efforts behind the service, the launch campaign has been made carbon neutral.