Luxury online sportswear platform Fashercise has appointed PR Consultant Claire Etchell to enhance the profile of the fitness and fashion brand. Working with co-founders, Claire will direct the PR strategy to build the profiles of Fashercise co-founders Alexandra Vanthournout and Camille Roegiers in print and digital media. Alex was previously a writer for ELLE magazine and Wallpaper*.

Alex and Camille originally launched Fashercise in 2013 as a blog before developing it into an ecommerce channel focusing on fitness, fashion, health and wellbeing in August 2014. From their London office, they source and curate their boutique with independent brands including Lucas Hugh, Hey Jo, LNDR, Laain and Varley. Fashercise is the exclusive UK retailer for international fitness brands including Dear Kate, Pointe Studio and Jogha.