Global communications agency Way To Blue has announced the launch of We Are Raven (Raven), a new fashion and beauty agency led by former Starworks London senior management Yasmin Eady and Sophie Jewes. The new agency will bring complementary clients into the group, including Selfridges, Mulberry and The British Fashion Council, as well as a progressive line-up of independent and emerging ready-to-wear labels to be confirmed towards the end of the week.

Co-Founders Yasmin and Sophie will be responsible for building the agency’s business as they introduce fashion, talent marketing and casting to Way To Blue’s burgeoning sector expertise. Between them, the two are responsible for some of the industry’s most dynamic new-to-market brand launches, runway shows, and events since working together in their previous roles - respectively Managing Director and Vice President at Starworks London.