Looker has launched. The new app aims to change the face of fashion on mobile, unlike other fashion apps, Looker isn’t aiming to dictate the latest trends - it’s allowing its users to, and makes it easy for users to see it, buy it, wear it. Looker has been created as a people-first community for real women to share their style and inspire others. The app offers your own curated styling feed based on the individual’s personalised characteristics and style and is the brainchild of tech savvy experts who have worked for brands including boohoo and Missguided, backed by a group of funders that share their ambition to revolutionise shopping on mobile. 

Looker is free to download and join, available on now both the Apple App Store and the Android Market. The official launch party will be held in October.