Fashion blog What Emma Did, curated by Emma Campbell, has announced the launch of its online dress boutique, an extension of its current content. The first blog to evolve into a 'blogtique', the site now not only provides fashion, beauty and lifestyle news, but allows readers to have a place to shop. The boutique offers blogger-friendly prices, to encourage other bloggers to shop. For 2016, Emma will be designed her own items, which will sit under the 'whatemmadid' brand. The boutique has also launched on ASOS Marketplace. 

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