Fashion blogger Hanneli Mustaparta has announced the launch of her first ever shoe collection in collaboration with footwear retailer Deichmann. The collection, entitled “Collection edited by Hanneli Mustaparta” includes 10 styles, reflecting Hanneli’s distinctive style, which flits between androgyny and girly playfulness. Styles include patent Chelsea boots with a colourful trim, over the knee biker boots and glittery party heels. This is Deichmann’s third blogger collection, following collaborations with Caroline Blomst and Veronica Ferraro. Hanneli Mustaparta started her international modelling career at 17 and has previously worked for Calvin Klein, Louis Vuitton and Diesel. A blogger for over six years, Hanneli is a fixture on the ‘frow’, keeping the company of titles such as Vogue and ELLE. Hanneli has more than 300,000 social media fans and her collection launches today (15 September) exclusively at deichmann.com.  In celebration of the recent collaboration, Deichmann has launched its second search for the UK's best fashion blogger for its £20,000 Fashion Blogger Prize. 450 of the UK’s top fashion bloggers have been asked to enter by posting a review of the latest Deichmann Collaboration Collection to their sites in the days following its launch. Each post will be judged on criteria including content, aesthetic appeal, written style and fashion knowledge. In addition to the £20,000 prize money, the winning blogger will also gain a contract as Deichmann’s guest blogger for a year. The winner of the Deichmann Fashion Blogger Prize will be announced during the week commencing 28 October.

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