Consumer agency Fanclub PR has added conscious clothing fashion brand, Lucy & Yak, to its growing sustainable client roster. Lucy & Yak is a colourful, independent brand dedicated to creating fashion with a conscience; people and planet focused. The brand is best known for its brightly-coloured dungarees and boiler suits which are made to last with sustainable materials and kept in circulation for longer with the brand’s many recycling and upcycling initiatives. The cult-fan brand has graced the set of Sex Education and launched a collection with superstar fan, Ed Sheeran, last year.

As part of its work with Lucy & Yak, Fanclub PR will be providing press office support including influencer engagement, product launches, new store openings and thought leadership. The agency will also be helping the brand to develop and execute campaigns which raise awareness of the importance of accessible circularity, and diversity and inclusion, in fashion.