Date Posted: Wednesday 22nd June 2022
HUXLEY has been appointed as the global publicity agency for Objects IV life, a visionary new brand co-founded by Daniel Arsham and Tomorrow. Objects IV Life is an extension of Daniel Arsham’s artistic practice. The brand is the product of a joint vision with Stefano Martinetto, CEO and Co-Founder of Tomorrow and is an endless assembly of research, inquiry and exploration.
With a collectors mindset, Objects IV Life comprises foundation pieces intending to build a wardrobe of uniforms for a creative way of life. Designed between New York City and London, all garments are made in Portugal and Los Angeles with custom hardware coming from Italy. For the denim and holdall bag, the brand uses technical innovations to transform dead-stock materials from the past into objects of the future.
Chapter 001 includes functional outerwear pieces including the Four Pocket Jacket, Workwear Blazer, Denim Jacket, Moleskin Hoodie Padded and Moleskin Shirt Jacket. Jeans are offered in three styles - wide leg, straight leg and baggy - with a colour palette of pale pink, powder blue, patina green, anthracite and more. The collection also includes a canvas rectangular holdall bag, steel-toed utility boot, cap and key charm object, plus tees & hoodies. Objects IV Life Chapter 001 is available for preorder now at objectsivlife.com to ship globally. Retailers will launch week commencing 11 July and include KITH NYC and Paris, Machine-A London and Shanghai, SSENSE, Selfridges London, IT Hong Kong, Maxfield LA and Simple Caracters Mykonos.
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