Date Posted: Friday 4th May 2018
Imagination PR has been appointed to handle the UK press and publicity for Canadian ready-to-wear label SMYTHE. Created in 2004 by co-designers Andrea Lenczner and Christie Smythe, the brand has become a cult celebrity favourite for its contemporary, tailored blazers and everyday wardrobe essentials. SMYTHE’s aesthetic is described by the co-designers as ‘modern and emotional’, producing silhouettes which are novel yet versatile. SMYTHE will launch key pieces from its Pre-Fall Collection in Harvey Nichols this June.