Understated.Era has announced its launch as a men's ready-to-wear urban brand. Its first collection coming later this year is a synthesis of the past and present, of fresh originality and the timeless sophistication of English tailoring, and an unwavering commitment to superior quality and sustainable practices.

The brand was founded by Charlie March earlier this year. Growing up in a very traditional English setting, Charlie has often sought to combine traditional pieces with a modern aesthetic. Understated Era represents an exploration of archival styles and fabrics reimagined for urban wear.

Understated.Era’s ESG approach is to utilise recycled materials, with a strong focus on reducing waste, conserving resources and promoting a circular economy.