Miranda Leslau PR has announced that it has been appointed to handle the PR and press for fashion brand YASHA London, which will launch this year with the first UK couture range of NIJ-approved stab and bullet-resistant outerwear, designed by British designer and model Joshua McGhee. Joshua has previously worked with fashion houses including Burberry, Armani and Alexander McQueen. He has also worked with high street brands such as Barbour, Ted Baker, Hackett, M&S and Next. 

YASHA London means 'to save', and has been created building fashion with a purpose. Joshua has designed four core designs for the launch, The Car Coat, The Stealth, The Bomber and The Parker, all of which have UHMWPE-made interchangeable ballistic inserts – an industry first for stab-resistant clothing in the UK.

YASHA London will pre-launch in April 2020, with a pre-order system coming into place in May before launching in stores at the end of the year.